United Rentals Photo

This is a small portion of a large image library for United Rentals

The goal was to create a versatile collection of images that United Rentals could use for both our campaign and for the long term—full of rich and textured images that leverage the palette of the industrial surroundings native to the United Rentals fleet. I also designed the equipment for the purposes of our shoot.

We distanced ourselves from our competitors by staying away from wide-angle lenses, used at close range and endeavored to create a collection of images that are gritty, true-to-life and keenly observed.