Drivewise

Drivewise is an auto-insurance offering from Allstate that rewards smooooth driving.

Set to Edith Piaf’s Je Ne Regrette Rien, this spot is part of a campaign that reimagines Allstate as a a contemporary, music-driven, glass-half-full kind of brand, set against the backdrop of a category that tends to focus on disaster and destruction. In this spot, we show that safe driving saves you more than just money.

The spot premiered during the 2020 Emmy’s.
Featured in Ad Age and Shots.