A Better Worksite
70% of equipment on job sites sits idle and United Rentals is out to change that.
United Rentals is the biggest supplier of industrial equipment in the U.S. and they’re trying to make the industries that rely on them savvier about how they use their equipment. And this is a spot about what happens with that equipment when nature and human ingenuity take over.
Credits
Role: concept, art direction
Agency: Droga5
Creative team: Ray Del Savio, Elena Knox, Alyssa Georg, Diana Perez
Directed by Rob Leggatt