Not There

After 20 years of gathering data, the No Ceilings initiative of the Clinton Foundation came to a conclusion: we're not there yet on gender equality.

 

We were tasked with bringing attention to the 20 year study analyzing the gains made for women and girls worldwide.

Our campaign was covered by hundreds of news and media outlets including The New York Times, Fast Company, The Drum, Glamour and Vogue. We designed a website (not-there.org) where people could find out more about the initiative and discover a variety of ways to get involved.

 
 

On International Women’s Day we partnered with more than 20 brands and dozens of actresses, models and celebrities to remove women from media imagery—from billboards to bus shelters to Top 40 songs to iconic magazine covers and replaced them with the URL Not-There.org.

 
 
 
 
 
 

Users were asked to change their social profile pictures to blank silhouettes in support of the effort. 

Over 300 influencers and celebrities spread the world via social media, resulting in over 25,000 tweets surrounding the campaign.

In the first week alone, over 200,000 people engaged with the data bringing women and girls one step closer to getting there.

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We also made a nontraditional PSA using the voices of prominent female entertainers, featured on the site.

 

Credits

Role: art direction

Agency: Droga5

Creative team: Casey Rand, Karen Land Short, Colin Lord

PSA Directed by Alison Maclean

Recognition

Cannes Bronze Lion | Media: Product and Services Charities

Cannes Bronze Lion | Media: Use of Media and Stunts

Creativity Best Creative of 2015

One Show | Merit | Integrated Campaign

Gold Effie | Media Idea